AERALLY
Logo ·visual system · ui&ux
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Logo ·visual system · ui&ux
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Logo ·visual system · ui&ux
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Logo ·visual system · ui&ux
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Logo ·visual system · ui&ux
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Logo ·visual system · ui&ux
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Logo ·visual system · ui&ux
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Logo ·visual system · ui&ux
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Logo ·visual system · ui&ux
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Logo ·visual system · ui&ux
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Logo ·visual system · ui&ux
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Logo ·visual system · ui&ux
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Logo ·visual system · ui&ux
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Logo ·visual system · ui&ux

Each rally is a dialogue between air and motion.
Challenge
Yunnan has some of China’s most suitable conditions for outdoor tennis — high altitude, clean air, and hundreds of open-air courts.
Yet there is no unified system that connects its natural environment with how tennis is played, recorded, and shared.
Matches disappear the moment they end, leaving no trace of the atmosphere, movement, or place where they happened.
Goal
- Create a system that links clouds, courts, and play into a single experience
- Turn fleeting tennis moments into personal, collectible memories
- Encourage players to reconnect with nature through sport
- Attract a new generation by making tennis visual, social, and experiential
Solution
Aerally introduces a Cloud Rally System that captures real-time sky data and match trajectories through an app.
By combining cloud forms, court location, and rally curves, each game generates a unique Cloud Rally Memory — a visual postcard of time, motion, and atmosphere.
What fades on court is remembered in the air.
Brand Identity
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Brand Identity
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Brand Identity
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Brand Identity
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Brand Identity
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Brand Identity
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Brand Identity
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Brand Identity
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Brand Identity





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