ToMarrow Farm
ToMarrow: Planting the Future of Organic Living — From Soil to Screen
Challenge
ToMarrow is a farm-to-table organic food brand redefining how people access fresh produce—starting with the tomato. It delivers daily-harvested, traceable organic meals and raw ingredients straight from regenerative farms to urban homes. The brand is not just about food—it’s a lifestyle system designed to nourish the body, mind, and planet.
The challenge was to transform a physical farming experience into a digital ecosystem that feels just as personal, grounded, and fresh. How can we translate the warmth of soil, the trust in farmers, and the vibrancy of tomatoes into a digital identity? How do we combine ecommerce convenience with emotional resonance and transparency?
Goal
- Build a compelling brand identity rooted in nature, trust, and simplicity
- Design a UI/UX system that feels organic yet modern
- Communicate transparency in sourcing and health benefits
- Inspire a community-driven lifestyle brand around food and well-being
Solution
The branding draws from natural forms — round, ripe tomatoes, rising suns, soft earth tones, and minimalist icons — to reflect the brand’s organic ethos. The custom logo blends a stylized tomato and sun into one symbol of growth and renewal.
The website experience is intuitive, calming, and rich with storytelling. Users can trace the origin of every item, get AI-assisted meal box suggestions based on their health needs, and enjoy simple recipes designed by chefs and nutritionists. The UI uses earthy textures, soft animations, and micro-interactions to evoke a tactile farm-to-home feeling.
ToMarrow isn’t just a website — it’s a digital farmer’s market for tomorrow’s conscious eaters.
Brand Identity
